It's exciting to watch an increasing number of healthcare organizations being awash with social media marketing in the last year. Social media marketing is an excellent way to connect with the members of your market.
I'm thrilled to see that healthcare companies are making the effort to modify their marketing strategies to incorporate the use of social media marketing that goes beyond the traditional 'face to face approach and the old-fashioned collateral brochures.
Image Source: Google
Here are some of the reasons that healthcare companies shouldn't hesitate too long when it comes time to implement the social media campaign:
1. Facebook isn't exclusively for Starbucks. Thanks to its millions of daily active members Facebook has a plethora of users with whom you can interact within your healthcare company.
People are actively consuming content from all areas including the major brands. Everyone is on Facebook. And using Facebook Pages, you can categorize your business completely, and set up locations and other relevant information to reach your intended users.
2. Your target market and competitors can be found on Twitter. The medical and healthcare industry is not just present on Twitter, they are also very much active over there. Medical companies, doctors hospitals, medical facilities, and many other organizations are providing information, updates as well as guidelines every day.
3. There's a LinkedIn Group to meet your requirements. By joining LinkedIn Groups you can engage with potential patients or customers according to subject and place of residence and reach out to a large number of people on a regular basis.
4. YouTube is the best platform for promotion. Making use of video to promote your business is essential for the health industry. The ability to show the capabilities of your business as well as the capabilities of your staff or products is crucial.
My suggestion is to put your strategy in place quickly to ensure you don't miss out on the opportunity!