The vast majority of small business owners cannot afford to ignore Facebook. Nearly every target market and ideal client imaginable uses the platform. It remains the biggest social networking platform in the world, and has over a billion active users.
And now you have the opportunity to target the specific audiences that you want to reach with Facebook Ads — whether you’re an eCommerce seller or running a freelance business. A reputable facebook ads consultant will help you find interested prospects, engage them in your business and convert them to happily paying clients and/or customers.
Here are just a few reasons why you should hire a Facebook Ads expert instead of trying to go solo.
- The Targeting is Extremely Advanced
Facebook marketing is more advanced than you may think, and if you are a savvy business owner, you will want to take advantage of all of the bells and whistles it offers. If you hire a Facebook Ads expert to develop your ads, he or she can target people by location, demographics, income level, age, gender, interests, behavior, education level and more.
- Re-marketing is Powerful
Remarketing is a powerful way to target people who have been on your website, used your app or given you their email address. These people are already engaged with you. They may just need a little more exposure before they pull the trigger. In order to make this happen, you will first need to tag visitors who come to your site with a cookie in order to build your remarketing audience.
These are just a few reasons why you should hire a Facebook Ads expert. There are many ways to hire someone to manage your ads account. The essential piece of the puzzle is ensuring you find someone well versed in the intricacies of Facebook advertising. Whoever you choose to hire, make sure you do your due diligence in researching and looking at the credentials of prospective candidates.